UX RESEARCH — WORKING FOR THE
LONDON BASED STARTUP SAM LABS
QUALITATIVE RESEARCH AND USABILITY TESTING IN AN AGILE IOT COMPANY
SAM Labs is a company manufacturing connected toys that teach coding and creativity.
At SAM Labs I was leading user testing & research. To improve the overall experience I conducted user interviews, usability lab tests and heuristic evaluation of software, hardware and website.
The experience was captured with short films and journey maps. Notes for all the tests were used for affinity diagramming to reveal high level problems.
In a qualitative study participants were asked daily tasks that were documented in a video diary. Probing questions were used to understand how they would use the product at home.
The most exciting part for me was to combine research activities that would lead to suggestions for improvements and prototypes in hardware interaction, UI and packaging while working in an agile process.